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Communication and Culture GCE AS/A2 Level

Course aims

This course aims to provide you with opportunities to study and practise communication within contemporary culture.

Entry requirements

To study GCE AS Level you will normally require five GCSEs at grade C or above, including English Language.
To study GCE A Level (A2) a grade D at GCE AS Level is required.

Course content

GCE AS Level
Unit 1 – Understanding Communication and Culture (Exam)
Verbal, non-verbal and group communication
Culture (popular and high culture, cultural identity, cultural taste)
Identity and socialisation
The influence of class, gender and ethnicity on our self-concept and self-presentation
Reading images and products

Unit 2 – The Individual and Contemporary Culture: Portfolio
Coursework based on topics studied in Unit 1.

GCE A Level
 
Unit 3 – Communicating Culture (Exam)
The influence of ideology (Market Liberalism, Marxism, feminism, postcolonialism, postmodernism) upon the individual and upon cultural practices relating to ‘objects of desire’, ‘places and spaces’ and ‘fictions’.

Unit 4 – Communication and Culture in Practice: Portfolio
Coursework: The Case Study options include Celebrity, Holiday, Festival and Consumer. The Creative Work gives students the opportunity to develop their chosen topic in a more original way.
 

Course assessment

GCE AS Level (Year 1) – 1 exam and 1 coursework portfolio

GCE A Level (Year 2) - 1 exam and 1 coursework portfolio

Materials

AS Communication and Culture - The Essential Introduction: Peter Bennett and
Jerry Slater.  This textbook will be provided to students (on loan from our library facilties).
Extensive use will be made of the internet and other media.

Progress

Higher Education to study a variety of Humanities courses. The subject would be useful in careers such as journalism, teaching, advertising, marketing and market research.

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